Property type
Apartment Hotel
Owner name
McGrath Property Group
Madison, WI

The Dylin, a Locale Aparthotel

The Dylin, a cutting-edge aparthotel development in Madison's Capitol East District, is the result of a collaboration between Locale Hospitality and McGrath Property Group. This project features 55 residential-style units including studios, one-bedroom, two-bedroom apartments, and two distinctive houses with two and four-bedroom layouts. Our involvement has been crucial in co-creating the design, programming, and defining the project's vision, blending residential comfort with hotel luxury. Key amenities will include a modern fitness center and meeting spaces, tailored to enhance the living experience for all guests.

Consulting Since


Projected Opening

December 2024

Projected Average Daily Rate (ADR)


Projected Gross Operating Profit (GOP) Margin


Our Impact

Feasibility & Funding

Conducted market and financial analyses for funding presentations.

Design Insights

Reviewed in-unit and common area designs for optimal space use and guest comfort.

Operational Systems

Advised on essential systems like access control and security.

Amenity Programming

Detailed amenity offerings tailored to guest needs, including onsite laundry and luggage storage.

Design Review

Assessed design and construction documents to ensure quality and coherence.

FF&E Procurement

Guided furniture, fixtures, and equipment selection for aesthetic appeal.

Marketing Strategy

Developed pre-opening marketing and branding to establish a strong market presence.

Since 2022, Locale Hospitality has significantly contributed to The Dylin project's development with targeted consulting services aimed at ensuring its success. Our focused approach is steering The Dylin towards a successful December 2024 launch, promising to elevate the aparthotel experience in Madison's Capitol East District.

Trusted by industry leaders

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