Property type
Apartment Hotel
Owner name
Genesis Living; PGIM
Dallas, TX

Locale Victory Park

Locale Victory Park offers stylish apartment-style hotel stays with amenities including an infinity pool, modern fitness center, and meeting space. Located in Victory Park, it's near the American Airlines Center and on the footsteps of the Katy Trail, providing direct access to Dallas's entertainment and cultural spots. The furnished apartments come thoughtfully designed, with fully-equipped kitchens, free high-speed WiFi, and smart TVs, available in studio, one, or two-bedroom layouts. Features like a 24-hour concierge, an onsite coffee shop and secure parking make it ideal for leisure and business travelers alike.

Opening Year




Average Daily Rate (ADR)


Revenue Per Available Room (RevPAR) Index


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Premium to Unfurnished Multifamily Rent


Our Impact

Exceptional Guest Experience

Leveraging onsite operations to offer personalized experiences, from welcome amenities to local discounts, has resulted in a guest review rating of 4.7 out of 5, illustrating our commitment to memorable stays.

Innovative Revenue Strategy

The creation of a new city view room category has strategically increased ADRs by appealing to guests seeking premium views, directly impacting revenue positively.

Operational Excellence

By optimizing the arrival experience, enhancing in-house housekeeping, and negotiating favorable vendor contracts, we've achieved a stronger GOP margin compared to the tenure of the previous operator.

Since taking over Locale Victory Park in 2023 from another operator, our management strategies have significantly enhanced its market position, achieving over 90% of the performance levels compared to a more luxurious and well-amenitized competitive set, including W Victory Park, Le Meridien, Virgin, Marriott, and Hyatt House.

In just two weeks of transition in January 2023, we seamlessly assumed control of Locale Victory Park, effectively managing reservations and the challenges of management change. This quick adaptation resulted in enhanced guest satisfaction, highlighting our genuine commitment to excellence and our capable, thoughtful approach to hospitality management.

Trusted by industry leaders

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